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memes

Posted on April 8, 2015

THE MEME REVOLUTION IN GORE VERBINSKI’S THE RING

Dawn

Gore Verbinski’s The Ring centers on an infamous videotape and was released, ironically, at the very moment in time (2002) that VHS was becoming obsolete, replaced by digital recording technologies. I recently taught the film, wondering if it still has anything to say, thirteen years later, now videotape truly is obsolete. I’m convinced, after another round of watching it, that The Ring is still very relevant. In fact, the film’s fundamental message—that the media are taking “us” over, replacing “brain cells” with images—is more true today than it was at the beginning of the millennium.

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