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The Blair Witch Project

Posted on August 1, 2015

Horror Rewatch: The Blair Witch Project (1999)


Love it or hate it, there is no denying the impact The Blair Witch Project had upon the horror genre with its 1999 release. Not only did the marketing campaign utilized by its distributor take a page from the Hitchcock playbook in building up audience expectation, but it also reframed the horror trope of “recovered footage” as a means of accessing the horror. As the story of a group of filmmakers who embark on an ill-fated journey into the woods in an attempt to discover proof of a witch, this film is most remembered for its shaky hand-held visuals and reliance upon its audience to create a sense of horror using their own imaginations.
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