Ian Haig
Kane Parsons’ The Backrooms emerged on the internet. The creepy pasta backstory of the film is well known: like a piece of haunted media within the network, it began as a mysterious still image posted on 4chan, and later a short film on YouTube with over 60 million views, and now a Hollywood movie. What’s striking about the recent film, The Backrooms, is the way viral marketing has spread across the internet, the algorithm suggesting more and yet more stories, interviews with cast and characters and various analyses of the film, amplifying the idea of the film being a product born out of the internet and the algorithmic culture of social media from where it originally emerged.
